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Calligraphy and Typography course
Calligraphy and TypographyIntermediateC-4325

Hand-Drawn Branding Logos

Design hand-lettered logotypes the way boutique branding studios do — sketching dozens of rough concepts before refining one into a clean, scalable final mark. You'll take a real brand brief from first sketch to a vector-ready logo.

What you'll learn

  • Generate a wide range of lettering concepts quickly
  • Refine a hand-drawn sketch into clean, consistent letterforms
  • Vectorise a hand-lettered logo for professional use
  • Present a logo the way you would to a real client

Curriculum

Suggested pace: 4 weeks
  1. 1

    Concept generation

    Week 1

    Generate a wide range of lettering concepts quickly, before judging any of them.

  2. 2

    Selecting a direction

    Week 1

    Narrow dozens of rough concepts down to the one or two worth refining.

  3. 3

    Refining the letterforms

    Week 2

    Refine a hand-drawn sketch into clean, consistent letterforms.

  4. 4

    Vectorizing the logo

    Week 3

    Vectorize a hand-lettered mark so it holds up at any size, from favicon to billboard.

  5. 5

    Presenting to a client

    Week 4

    Present the finished logo the way you would to a real client, with rationale.

Frequently asked questions

Do I need any experience for this?

Some prior experience with the fundamentals is recommended before starting.

Is this live, or can I go at my own pace?

Self-paced. There's no fixed class time — the weekly pace above is only a suggestion to help you plan.

What happens right after I enroll?

The course appears immediately in My courses, and the first module unlocks straight away.

Do I lose access if I don't finish right away?

No — once you're enrolled, the course stays in My courses and you can pick it back up any time.